Privacy Policy

Last updated October 23, 2026

This policy explains what GFTY collects, why, and the choices you have. It applies to getgfty.com and the GFTY service, operated by GFTY Box, Inc. ("GFTY," "we," "us").

1. What we collect

From you: your name, email address, city and state, answers you give at sign-up, and any messages you send us.

About your recipients: a name or nickname, your relationship to them, their birthday or age, occasion dates, interests, style and color preferences, a budget, and any notes you add. You can also add their city and state. Please don't include health information or other sensitive details in notes.

Automatically: pages and features you use, your feedback on recommendations, clicks on retailer links, and technical data such as IP address, browser, and device type. We use cookies and similar technologies to keep you signed in and understand how GFTY is used.

The people you add haven't signed up for GFTY. Please add only what you're comfortable sharing on their behalf, and only for people you know. If someone asks us to remove their information, we will.

2. How we use it

We use this information to run the service and prepare your recommendations, improve future recommendations based on your feedback, send you notifications and occasional updates (you can opt out of updates), confirm purchases made through our links so we can be credited, and protect the service and meet legal obligations.

Recommendations are prepared by a small GFTY team with the help of AI. Team members who curate can see the recipient details you enter. You decide what, if anything, to buy.

We do not sell your or your recipients' personal information, use it for targeted advertising, or contact the people you add.

3. Who we share it with

Only service providers that help us operate: hosting and database providers, email providers, and an AI provider that helps generate recommendations from the recipient details you enter. When you click a retailer link, the affiliate network receives a tracking identifier that doesn't include your name or email, and the retailer or network may set its own cookies. Once you're on a retailer's site, its privacy policy applies.

We may also disclose information if required by law, to protect rights or safety, or as part of a merger or sale of the business, in which case we'll notify you.

4. Retention and security

We keep your information while your account is active and delete it within 30 days of account closure, except records we must keep for legal, tax, or accounting purposes. Aggregated data that can no longer identify you may be kept. You can close your account at any time by emailing hello@getgfty.com.

Your information is stored in the United States. We use encryption in transit and at rest and restrict access to your data. No system is perfectly secure. If a breach affects your information, we'll notify you as required by law.

5. Your rights

Depending on where you live, including Texas and California, you may have the right to access, get a copy of, correct, or delete your personal information, and to opt out of sale or targeted advertising (we do neither). We won't treat you differently for exercising these rights. Because we don't sell data or use it for targeted advertising, we don't change our practices in response to browser Do Not Track signals.

To make a request, email hello@getgfty.com. We'll respond within 45 days and may need to verify your identity first. If we deny your request, you can appeal by replying to our response.

6. Children

You must be 18 or older to create a GFTY account. We don't knowingly collect information directly from anyone under 13, and if you believe a child has created an account, contact us and we'll delete it.

You can add children as recipients. When you do, we use their age or birthday only to match age-appropriate gifts. We never contact recipients, and we don't need a child's contact information, so please don't add it. A parent or guardian can ask us to delete a child's information at any time.

7. Changes and contact

We'll notify you by email or through the service before any material change takes effect. Questions? Email hello@getgfty.com.

GFTY Box, Inc.